ShowBusinessMan + [music]

SKYY Vodka "Rise" A New Music Video Approach To Advertising

Egg Films' Jason Fialkov directed Rise, the new Skyy Vodka commercial conceived by Young & Rubicam's chief creative officer Graham Lang and creative director Nkanyezi Masango.

Taking a music video approach, Jason created a seductive rooftop party full of surreal luster.

To escape the rain, the penthouse just rises above the clouds, thanks to some seamless CGI work from BlackGinger. The commercial is driven by an original composition from Pulse Music New York, who’ve worked with the likes of Mary J. Blige and Britney Spears. It’s shot by Peter Tischauser, styled by Elaine Jeacocks, and edited by Matthew Swanepoel at Priest.

Credits:
Title: Rise
Client: Skyy Vodka
Agency: Young & Rubicam
City: Cape Town, South Africa
Agency producer: Mthuli Bam
Chief creative officer: Graham Lang
Creative group head: Nkanyezi Masango
Production company: Egg Films http://www.eggfilms.tv/
Director: Jason Fialkov
Director of photography: Peter Tischauser
Production co-producer: Margie McMahon
Executive producer: Kerry Hosford
Post production company: BlackGinger
Editing company: Priest
Editor: Matthew Swanepoel
Original music: Pulse Music