ShowBusinessMan + [sports ads]

RBC "Hockey Never Stops"

RBC creates a heartfelt spot promoting the game of hockey, the true game not the NHL. As long as there are kids across the country playing the game they love, hockey never stops.

The online video and recent grassroots action around the Stanley Cup (there's a movement to get the cup to be awarded to a community team this year) underscores that as long as kids are on the ice, there's hockey. The game doesn't stop.

The ad profiles a team of 7-year-old kids as they lace up their skates, tape their sticks, get tips from their coach and take to the ice.

It's an emotional video that gets kids (and grown-ups) stoked about community games and the Juniors and reminds us what hockey is really about. In the absence of NHL hockey, I think we should all work to make this a record year for attendance at community games. Support RBC Play Hockey on their FaceBook page here.

Credits:
Advertising Agency: Entrinsic, Canada
Executive Creative Director: Anthony Wolch
Copywriter: Kyle Carpenter
Production Company: Clarke Stanley
Director: Adam Massey
Post House Editor: Married To Giants http://www.marriedtogiants.com/
Editor: Monica Remba
Music Supervision: Vapor Music