ShowBusinessMan + [sports ads]

Lionel Messi FIFA Player Of The Year Adidas Tribute Spot

Adidas launches an online ad campaign to celebrate brand ambassador Leo Messi winning the Fifa World Player of the Year for the fourth year running.

The Barcelona star was given the honor at the Fifa gala in Zurich for breaking a record by scoring 91 goals in 2012.

The campaign, created by iris Worldwide features examples in moving sketches of some of Messi’s greatest goals. The one-minute 20-second film then shows Messi celebrating his goals with his teammates and exposing his adidas shirt.

Creative Ad Agency: iris, Worldwide
Illustration by Hotspur & Argyle’s Richard Swarbrick
Editor: Simon Hargood via Assembly Rooms
Producer: Fiona Campbell
Creative: Adam Fish
Produced by Danny Fleet.