ShowBusinessMan + [weight watchers]

"Do It Our Way (Play)" by Alesha Dixon for Weight Watchers Advert

The new ad for Weight Watchers not only features the song "Do It Our Way (Play)" by Alesha Dixon, but it stars over 180 real life weight-watchers members in the advert created by Saatchi & Saatchi. The song was written by Strictly Come Dancing judge Alesha Dixon specifically for the campaign, with lyrics based on the experiences of the women who star in it. The TV ad is over 3 minutes long and it is also one of the longest ever to run on British TV.

Credits:
Agency: Saatchi & Saatchi
Client: Weightwatchers
Executive Creative Director: Kate Stanners
Creative: Rick Dodds
Creative: Steve Howell
Agency Producer: Rebecca Williams
Directors: Si & Ad
Producer: Lucy Gossage
Director of Photography: Marcus Zyskind
Art Director: Cat Meredydd
Editing: Sam Rice Edwards