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The Cleaner You Are The Dirtier You Get — Of Course It's An AXE Ad

Fun new print ad campaign for the new and improved AXE Shower Gel, "The Cleaner You Are...The Dirtier You Get." Above are the Corset, Whip, and Whipped Cream print ads from ad agency, BBH.

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Copywriter: Richard Mcgrann
Art Director: Andy Clough
Photographer: Dimitri Daniloff
Typographer: Ali Augur
Art Buyer: Jeremy Gleeson
Account Supervisor: Keir Mather
Account Manager: Katja Dienel