Havas Worldwide London is behind a major new ad campaign for car maker Peugeot, promoting its ‘Just Add FuelTM’ finance package.
The idea behind the campaign is that Peugeot takes the stress out of buying a new car. It shows that people don’t need to worry about things that don’t affect them, and that with Peugeot’s ‘Just Add FuelTM’ finance package, they also do not need to worry about the car insurance for three years.
In the TV ad, ‘Gary’s Cat’, we are told the sad story of a worried man looking for his missing feline in the pouring rain, before the voiceover tells us: ‘Hang on. You don’t know Gary do you. Well, don’t worry then.’ It cuts to a couple driving a new Peugeot 208, having a great, worry-free time, and explains the benefits of the ‘Just Add FuelTM’ package, a single monthly amount that covers car tax, warranty, breakdown cover and comprehensive insurance for three years.
Dom Gettins, Creative Director at Havas Worldwide London, said: “Hunting through car insurance deals isn’t everyone’s idea of a good time so Peugeot’s ‘Just Add FuelTM’ is a brilliant idea, and we wanted to create an ad that would appeal to people who have better things to do with their lives than worry.”
Morgan Lecoupeur, Marketing Director at Peugeot UK, said: “With a unique and highly-attractive product in ‘Just Add FuelTM’ we needed a great idea, with a serious and an amusing aspect, also saluting our ‘Motion & Emotion’ signature, and I think Gary’s Cat will give us the awareness we seek from Christmas Day, as it airs for the first time.”
Credits:
Creative Ad Agency: Havas Worldwide, London
Creative Director: Dom Gettins
Art Director: George Brettel
Copywriter: George Brettel
Account Director: Jess Tarpey
Agency Producer: Laura Middleton
Director/Production Co: The Sniper Twins / Smuggler
Producer: Nick Fewtrell
Editor: Andy Mcgraw
Post Production: The Mill
Sound Design: Angell Sound
DoP: Jan Richter Friis