ShowBusinessMan + [Public Awareness]

MADD Canada PSA "Impact"

This holiday season MADD Canada informs the public that their victim support services are available and that they are here to support those who have lost a loved one or who themselves have been injured in an impaired driving crash with a powerful new PSA ad entitled "Impact — Victim Support."

Credits:
Brand: MADD
Advertising Agency: Uber, Montréal QC, Canada
Creative Director: Caroline Barrette
Art Directors: Pascal Hamelin, Pascale Dufour
Copywriter: Olivier Calonne
Director: Jason & Carlos Sanchez
DOP: André Turpin
Production: Quatre Zéro Un
Post-production: Motor
Sound design: Boogie Studio