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Air Canada Introduces "Rouge" Go More Campaign

According to the Canadian airline Air Canada, "Canadians need to get away more", and that's why they are introducing the new leisure airline "rouge". The affordable new rouge, according to the airline will allow you to travel in style for less. "Edinburgh to Cuba, Athens to Costa Rica, Venice to Jamaica, we're making it possible for you to see more of the world more often".

Introducing Air Canada’s new leisure airline with stylishly affordable service to holiday spots in Europe and the Caribbean. Benefit from Air Canada’s extensive network for smooth connections to flights departing daily from Toronto and Montreal. Service begins July 1, 2013. It’s time to go more. Where will your next holiday take you?

The "Rouge" commercial not only introduces Canada to the new airline, but reminds us how much we all need to get away....Thanks! Let's just hope that rouge does not end up like Air Canada's previous attempts at a low cost airline, whatever happened to Tango and Zip?