It's a Pepsi “Showdown”, with a verbal spar between New Orleans Saints quarterback Drew Brees and One Direction. The superstars meet at a late night talk show green room that unfortunately has only one remaining can of Pepsi. A hilarious throw down of accolades ensues in the popularity contest over the coveted refreshment. The escalating standoff finally comes to a halt when 1D'’s Harry Styles offers Drew a place in the band in exchange for the Pepsi. For all you 1DB fans, go behind the scenes of this odd ball pairing of sport and music in the behind the scenes footage clip after the credits below.
Credits:
Client: Pepsico North America
Spot Title: "Showdown”
Agency: TBWA\CHIAT\DAY
Global Creative President: Rob Schwartz
Art Director: Chris MacNeil
Copywriter: Michelle Lewis
Managing Director: Bill Brooks
Group Account Director: Grace Hao
Execuitve Producer: Anh-Thu Le
Assistant Producer: Stephanie Dziczek
Production Company: harvest
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Executive Producer: Rob Sexton
Head of Production: Niko Whelan
Producer: Vincent Oster
DP: Eric Treml
Art Director: Charles Infante
Editorial: Whitehouse Post
Editor: Rick Lawley
Director of Post Production: Sue Dawson
Executive Producer: Joni Williamson
VFX: Framestore
Executive Producer: James Razall