'Best Yourself' celebrates diversity and independent millennial spirit. Honda has teamed up with America’s Got Talent host Nick Cannon to inspire millennials to “Best Themselves” in a new campaign for the redesigned Civic.
Created in collaboration with the Los Angeles agencies Quantasy and Muse Communications, the long form video and social campaign launched this week, the 60-second TV spot aired during America’s Got Talent this past Sunday.
Honda has also started Project Drive-In — America's drive-in theaters are vanishing.
By the end of the year, movie studios will stop distributing 35mm film. The costly $75,000+ switch to digital projection is threatening drive-ins across the country. To help preserve this treasured American icon, Honda has started a national fund for contributions and is donating 5 digital projectors to the cause. Your votes decide where they go. Visit http://ProjectDriveIn.com to help #SaveTheDriveIn.