Heinz has released a 30-second TV ad aimed at parents. The spot was created by Abbott Mead Vickers BBDO and features two young brothers. The older of the two tries to play games – such as football and hide and seek – with his younger sibling, who is unfailingly bad at them. At dinner, both are served beans on toast and the older boy spots an opportunity to remedy the problem, giving his younger brother a forkful of his beans to help "grow him up a bit". The ad ends with the line: "For kids that are full of beanz, it has to be Heinz." The work was written by Rich McGrann, art directed by Andy Clough and directed by Benito Montorio through Blink.
Credits:
Creative agency: Abbott Mead Vickers BBDO
Copywriter: Rich McGrann
Art director: Andy Clough
Agency planners: Lucy Howard, Hannah Banfield
Producers: Paul Goodwin, Hannah Bhattachejee
Media agency: Vizeum
Production company: Blink
Director: Benito Montorio
Post-production company: MPC
via: CampaignLive UK