Challenge: OBI is OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. The agency’s goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems.
Idea: The story shows that all renovation-related matters that appear big and difficult are in fact easy with OBI.
Credits:
Advertising Agency: BBDO, Moscow
Creative Director – Adrian Ely
Copywriter – Andrey Yarinich
Art Director – Omar Thabet
Producers – Boris Anisonyan, Valery Gorokhov
Client Service Director – Blazej Soniewicki
Account Director – Tamara Vasina
Account Manager – Katrin Auashria
OBI Russia
Tatiana Ignatochkina – Head of Marketing Department
Elena Naryshkina – Manager for Advertising
Bazelevs
Producer – Alla Sobetski
Director – Leo Gabriadze
D.O.P – Marat Adelshin
Composer – Ivan Sevastianov