Idea
NEXT MORNING EVEN AFTER HARD PARTIES YOU’LL BE HAPPY TO WAKE UP WITHOUT A HANGOVER.
Solution
DEVELOP A SERIES OF PRINT ADS OF THE BIGGEST BOOZY OCCASIONS LIKE NEW YEAR’S EVE, BIRTHDAYS AND CHRISTMAS. THROUGH A SIMPLE TWIST OF THE PHRASE, WE HIGHLIGHT THE KEY PRODUCT BENEFIT OF NOT HAVING A HANGOVER THE FOLLOWING DAY.
Credits:
Ad Agency: BBDO, Russia
Chief Creative Officer – Igor Lutz
Creative Director – Mihai Coliban
Senior Art Director – Aaron John Nielsen
Copywriter – Andrey Sivkov
Producer – Marina Shponko
Account Director – Darya Arkharova
Senior Account Manager – Boris Sorokin
Production Studio – ‘Masked Brothers’