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The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol' product benefit of bringing voice back.

Credits:
Creative Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor
Account Team: Ambba Kuthiala, Rakesh Hinduja