Idea: The task was to demonstrate IKEA kitchens, inspire people with features and smart solutions for everyday living.
Solution: We created an interactive story online where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly.
Result:
In the first five months:
22,168 visitors took a dive in aquarium by transmigrating into a fish;
87,204 slept on the kitchen floor by transmigrating into a dog;
28,321 flew in the kitchen as a fly;
65,480 performed a kitchen dance;
mixed 70,711 cocktails
and discovered 853,614 IKEA kitchen features.
Credits:
Agency: Instinct
Director: Thorsten Herken
Internet Agency: B-Reel
Creative director: Roman Firainer, Yaroslav Orlov
Digital Creative Director: Kolya Fabrika
Author: Yaroslav Orlov
Art director: Roman Firaine
Designer Maksim Demkin
Multimedia-designers/programmers: Actionfilm