During Milan Design Week 2013, Heineken invited everybody to Open Your World at "The Wall of Opportunities". A 64-doors design installation to reveal a mix of art performance, theatre, live music and stunts.
Credits:
Creative Advertising Agency: Publicis, Milan, Italy
Creative Directors: Cristiana Boccassini, Bruno Bertelli
Art Director: Valeria Vanzulli
Copywriter: Francesca Bonomi
Account Supervisor: Giada Salerno
Agency Producer: Mariella Maiorano
General Manager/International Client Service Director: Daniela Di Maio
Production: Dooley Srl
Executive Producer: Marco Astarita
Director and Coreographer: Nikos Lagousakos
Set Designer: Andrea Gallo, Pollo Design
Stylist: Claudia Tortora
Music and Sound Effects: Diego Maggi
Structure and Technology Producer: Giancarlo Campora, Lime Lite
Editor: Stuart Greenwald