Coke Zero wanted to know what it takes for people to notice the difference between Coca-Cola and Coke Zero, without conducting another boring taste test.
Introducing Zero Clue! An interactive taste test that got Coca-Cola drinkers unknowingly enjoying a Coke Zero thanks to a unique and innovative color-changing can.
Credits:
Creative Ad Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Chris Garbutt
Creative Directors: Yvan Hiot, David Raichman
Copywriters: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Sophie Baruchel
Art Directors: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Nicolas Gagner,Martin Olivier
Illustrator: Robyn Makynson
Typographer: Robyn Makynson
Producers: Laure Bayle, Aurélie Appert
Account Supervisors: Philip Heimann, Tonya Fossey
Advertiser's Supervisors: Danielle Henry, Miranda Madar
Account Manager: Anne-Sophie Carbo, Larry Ball-Piatti, Gianluca Brisigotti
Planner: Hadi Zabad
Global Group Content Director: Guy Duncan
Global Creative Director: Danielle Henry
Global Communications Manager: Miranda Madar
Technology Partner: Capital Innovation