Carling launches it's latest TV advertising campaign with "Trick Shot". The campaign is inspired by Carling’s much-loved commercials of the 80s and 90s and features a cameo appearance from the duo that starred in the classic ‘I Bet He Drinks Carling Black Label’ ads.
The new ‘Refreshingly Perfect’ ads see two new Carling heroes attempt outlandish feats which they come tantalisingly close to pulling-off, but fall short of perfection earning the verdict ‘It’s good...but it’s not quite Carling.’
The first ad is set in a packed pool hall where one half of the new Carling duo – watched by the original pairing of Stephen Frost and Mark Arden — attempts a jaw-dropping trick shot. Despite clearing the table with gravity-defying skills, his triumph is short-lived as the cue ball trickles into the corner pocket.
Credits:
Project name: Carling 'Trick Shot'
Client: Molson Coors (UK)
Creative Agency: Creature
Creative Director: Stu Outhwaite, Ed Warren & Ben Middleton
Planner: James Mitchell
Media Agency: Zenith Optimedia
Media Planner: Natalie Cummins
Production Company: Smuggler
Director: The Sniper Twins
Post-Production: Unit
Audio Post-Production: Factory