Rebel Chique are man-made diamonds by Royal Asscher and as explained by the Amsterdam ad blog: "This one doesn’t need much explanation. Combine the brand Rebel Chique with a diamond ring and you simply present the brand on your middle finger. Fuck! That’s smart. Rebel Chique is a Royal Asscher brand, representing man-made diamonds, which are diamonds that are artificially made – and thus conflict free. A brand for an entire new target group. Hence the rebellious name and ad. Created by Wolf, photography by Gerrit Schreurs."