In Toronto, Rashers a sandwich restaurant dedicated to bacon and only bacon turned to ad agency Ogilvy&Mather to create this brilliant ambient poster. Tearaway posters of old came to life when they attached real, cooked bacon strips that could be pulled off by bacon loving purveyors and used as coupons at Rashers.
Credits:
Ad Agency: Ogilvy & Mather, Toronto
Chief Creative Director: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch