Powerball comes to California on April 8th, 2013. With jackpots that start at 40 million dollars, it's your chance to dream big, really big...
A 60-second ad, directed by cinematographer Janusz Kaminski, is set to a choir version of “California Dreamin" by Scala and Kolacny Brothers, and features lottery balls falling like snow towards the earth in various locations across California. The spot ends with a visual of the campaign’s tagline “Believe in something bigger. Powerball.”
Credits:
Advertising Agency: David & Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director: Todd Rone Parker
Copywriter: Daniel Kelly
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman
Sr. Producer: Nicolette Spencer
Digital Producer: Diego de la Maza
Associate Digital Producer: Erica Tremblay
Managing Partner / Director of Client Services: Brian Dunbar
Account Director: Stacia Parseghian
Account Supervisor: Janet Wang