Back in January Nike and ad agency W+K, Portland created the awesome "Count on Kobe" Nike Basketball ad, but now looking back on it did they inadvertently jinx the NBA star?
"This is how the world works" are the first words we hear as the poetic voice goes on to say..."The sun shines. The grass grows. Kobe Bryant arrives to practice at 3 … the other 3" and when we get to the "Earthquakes shake. Bakers bake" line the jinx is in...just saying.
Credits:
CLIENT: Nike
Project: "Count on Kobe"
Ad Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Alberto Ponte, Ryan O'Rourke
Copywriters: Edward Harrison, Brock Kirby
Art Director: Sezay Altinok
Producer: Chris Capretto
Account Team: Jordan Muse, Rob Archibald
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Elastic
Editorial Company: Rock Paper Scissors
VFX Company: A52
Music+Sound Company: Search Party
Mix Company: Lime