MTV believes everybody is sick and tired of hearing about condoms, so they created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.
Credits:
Advertising Agency – Loducca
Creative Director — Guga Ketzer/Cássio Moron/Fábio Saboya/Sérgio Mugnaini
Copywriter — Thiago Bocatto
Art Director — Maria Eduarda Di Pietro
Agency Producer — Ana Luisa Andre/Claudia Stancev
Account Supervisor — Fernão Cosi/Fabiane Veiga
Advertiser's Supervisor — Wagner Gorab/ Ana Penteado/ Eduardo Zanelli
Account Manager — Flávia Godoy
Planner — Ken Fujioka/Daniel De Tomazo
Producer — Larissa Luisi
Director — Del
D.O.P — Rafael Levy
Editing Company — Conspiração Digital
Post Production — Ricardo Souza
Executive Director — Cristina Lopes