ShowBusinessMan + Italian

Where There Is Love Any Match Can Work — Fun Ad Campaign From La Cucina Italiana

From Italy comes this heart warming love story of a beautiful young couple for the Italian magazine "La Cucina Italiana" (the Italian Kitchen). The ads message is simple: "Where there is love, any match can work", La Cucina would love for us to open our pallets to the idea of a lobster dish served with potato and the message is served to us via this couple in turmoil. The woman, aka the potato feels that she is not good enough for her lover, the man, aka the lobster, our lobster man opens his heart to his lover, the potato woman and makes her understand that their love is real and strong enough to work together forever...or until someone eats them.

But wait, there are more couples foods food dishes in crisis, below is the second commercial from the campaign, in it onion woman and yogurt man are on the verge of ending it all...

Credits:
Creative Ad Agency: BBDO, Milan, Italia
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Christian Andrea Longhi
Copywriters: Georgia Ferraro, Samantha Scaloni
Director: Luca Lucini
Production company: Filmini
Music: Dadomani Studio

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Where There Is Love Any Match Can Work — Fun Ad Campaign From La Cucina Italiana + Italian