A hungry young man gets served some serious food for thought when a sausage starts telling his dramatic life story and what he hears and see's will change his life forever.
Director Louis van Zwol decided to create this spot after reading ‘Eating Animals’ by author Jonathan Safran Foer. Together with production company IamErika, he assembled a team of advertising and film professionals from Amsterdam, the Netherlands, who wanted to make a difference. This project is a product of both their love for film and sense of ethical responsibility towards animals. Once the spot was produced, Mercy For Animals — a United States-based nonprofit dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies — showed great interest. IamErika & MFA began working together to bring the message to the largest audience possible. Thanks to the work of MFA, a 60 second version of the spot is airing in New York City, Los Angeles, and Chicago on MTV, VH1 & BRAVO & on HULU nationwide.
Credits:
Concept, Script and Directed by: Louis van Zwol
Copywriters: Nick Schonfeld & Louis van Zwol
Production company: IamErika.tv | Erika Vocking Productions
Executive producer: Erika Vocking
Director of Photography: NSC Steve Walker
First A.D.: Boris Apituley
Camera-assistent: Laurens Meulenberg.
Gaffer: Joost Meeuwig
Light assistent: Alexander Hokke
Styling: Pythia Tarenskeen
Make-up: Phoebe Guttmann
Production assistent: Ruben van Steijn
Modelmaker: Lucas van Doorn
Editors: Kevin Whelan & Jelmar Hoekstra
3D character animation: Alex Doss
Compositing: Tek-Yan Wong, Win Chung Lam, Allard Zoetman & Otto Salomé
3D tracking: Jos Wabeke
Visual effects: Michiel Krop
Character design and Storyboard: Menno Wittebrood
Music & Sound composer: Geert van Galen
Sound design: Robin Schlosser
Web development by the Keplar Agency
Influential Marketing: Rocco Stallyord | wearefirst.nl