For the first time in its 20-year history, G Adventures will communicate and engage with people around the world through one unified question: “What will you do today for tomorrow?”
This is the first video of the series. Shot from the perspective of a G Adventures traveler, these films express a shared hope for a better world. They tap into the power of an international and interconnected G Adventures community to spark change and create positive action unrestricted by geographic barriers. Grouped thematically around four ideas — freedom, beauty, knowledge and community — the films serve to associate these compelling and creative ideas with the G Adventures brand. These films demonstrate, through inspiring scenes of G Adventures travelers captured around the world, from Morocco to Brazil—how people are seizing the day, and in so doing, are creating positive change. They hope to inspire people to join with G Adventures and serve as a rallying cry to create positive change in the world today. As people from different backgrounds work for positive change and progress and take advantage of opportunities, G Adventures will be there to serve as the company that brings them together, challenging them to leave the world better than we found it. By harnessing the power of its global group of travelers, the G Adventures brand hopes to raise awareness and support for a diverse range of thought leaders around the globe who embody the ideals of the G Adventures brand. The G-Project is powered by G Adventures.
Credits:
Advertised brand: G Adventures
Advert title(s): What will you do today, for tomorrow?
Advertising Agency: G Adventures Brand Team (in-house)
Creative Director: Jaymie Bachiu
Art Director: Leonardo Tamburri
Copywriters: Steve English & Daniel Sendecki
Videographers: Kyle Jordan & Joe DiBenedetto