New creative work from creative ad agency DDB Canada's Toronto office is unveiled for Toronto Crime Stoppers in an effort to raise awareness and drive attendance to the event with Police Chief Bill Blair and as the tagline reads, every cop in the city will be there. The event which was formerly known as the "Chief of Police Gala Dinner" was re-branded by DDB to help guests better understand the benefit of the event.
The online video and print ad to promote this year’s event plays on the notion that with many of the city’s crime fighting elite attending the event, it would be ‘The Perfect Night To Commit A Crime.”
Now in it's 17th year, the Toronto Crime Stoppers Ball takes place on May 8, 2013 at the Liberty Grand Complex.
Video Credits:
Client: Toronto Crime Stoppers Title: Triangle
Agency: DDB Canada, Toronto
Executive Creative Director: Todd Mackie, Denise Rossetto
Creative Director: Paul Riss, Rob Sturch, Paul Wallace
Copywriter: Arjang Esfandiyari
Art Director: Jorgen Stovne
Agency Producer: Andrew Schulze
Account Supervisors: Rico Tudico, Carly Sutherland,
Strategist: Lisa Hart
Production Company: Partners Films
Executive Producer: Aerin Barnes
Director: Michael Downing
Director of Photography: John Houtman
Line Producer: Shannon Barnes
Post-Production Company: PosterBoy Edit
Post-Production Executive Producer: Michelle Rich
Editor: Stephen Sora
Assistant Editor: James Arthurs
Online Exec: Amanda Lariviere
Online Editor: Andres Kirejew
Colour: Alter Ego
Colourist: Tricia Hagoriles
Audio House: Grayson Matthews
Prints Credits:
Title: Bank
Executive Creative Director: Todd Mackie, Denise Rossetto
Creative Director: Paul Wallace, David Ross
Copywriter: Arjang Esfandiyari
Art Director: Jorgen Stovne
Account Supervisors: Rico Tudico, Carly Sutherland
Strategist: Lisa Hart
Photographer: Philip Rostron/Instil Productions
Illustrator: Steve Pinter
Imaging/Retoucher: Instil productions