Gumtree launches its new television and radio ads this week, celebrating the thousands of success stories shared every day by its 8.6 million buyers and sellers. Featuring comedian Sanderson Jones, the executions focus on three of the site’s top categories: Motors, Jobs and Goods.
Conceived by Fold7, the campaign launches on TV on 25 March, alongside radio in London, YouTube advertising, online display and mobile ads.
The campaign, titled ‘Success!’ aims to demonstrate the joy of doing a deal on Gumtree, with the strapline, ‘Millions of sellers, millions of buyers. Gumtree. Success!’ Jones plays a brand advocate who delights in seeing others get the car, job or item they want on the UK’s number one classifieds website.
The first advert will champion Gumtree’s Motors category, where Gumtree has the highest number of privately listed cars in the UK, and will air in 30” and 10” versions. The ads for Jobs and Goods will also run in 10” versions. All the ads from the campaign can be seen on Gumtree's YouTube channel.
Hamish Stone, Head of Marketing at Gumtree.com, said: “We wanted to create a campaign that celebrates the wonderful success stories experienced by our 8.6m users on a daily basis. The site is going from strength-to-strength and with our Motors category growing quickly, it’s the perfect time to launch our latest ads. We’re hoping they’ll be just as successful!”
Ryan Newey, Creative Director at Fold7, added, “This is our first work for the brand since we were appointed in January. The campaign focuses on the key take out that we want people to remember about Gumtree; whatever you’re looking to buy or sell, Gumtree = Success!”
Press via: 3Monkeys