A trio of ladies tell us how they like their men groomed in Gillette's poolside cocktail party ad. The commercial features Kate Upton who prefers her men with some chest hair, but never on the back, actress Hannah Simone likes hairless stomachs to emphasize abs, and Genesis Rodriguez prefers no hair at all...good news for Gillette.
It does get a bit more entertaining, if you scan the QR code in the print ad from the campaign, we are delighted that we can read Kate Upton's mind to find out that, and I quote..."very important for a man to groom down there."
Credits:
Advertising Agency: BBDO, New York.
Director: Ruben Fleischer
Executive Creative Director: Toygar Bazarkaya
Production: Caviar