Meet Ton, founder of Tons Mustard which happens to be Hollands most environmentally friendly mustard factories, if not the world's. Earlier last year Ton saw a charity auction for the Dutch Red Cross where the highest bidder won a free 30 second TV commercial which would be created by the Amsterdam creative agency Indie, gratis of course.
The video above gives us a brief look into the organic mustard and mayonnaise producers way of life and his vision to what he wanted his commercial to be.
Below is this winning final cut of the commercial that premiered two nights ago, an estimated 2.5 million viewers tuned in to see the Tons Monsterd ad and it was absolutely brilliant.
Credits:
Ad Agency — Indie, and discovered via Amsterdam Ad Blog.