McDonald’s launch's its latest Deli Choices ad campaign with "Break The Habit of Lunchtime". Created by Leo Burnett, the TV commercial encourages people to break their old boring habits by ditching their typically bland lunchtime food, and the tedious routines that come along with it. Instead, with the launch of the new Cajun Crispy Chicken wrap, McDonald’s urges people to try something new and enjoy that precious lunch hour.
Credits:
Client: McDonald’s
Creative Ad Agency: Leo Burnett
Creatives: Nick Bonner & Sam Simmonds
Creative Directors Tony Malcolm & Guy Moore
Agency Producer: Hannah Boase
Media Agency: OMD
Production Company: Smuggler / Steam
Director: Janie Rafn / Charlie Stebbings
Editor: Mark Edinoff @ Work Post / Toby Conway-Hughes @ Marshall Street
Post-production: Moving Picture Company (MPC)
Audio post-production: Wave