I'm not sure what's going on here in this ad for TV11 from Sweden, but it would seem that they don't want us to watch Big Brother on TV11.
Credits:
Title: Reaction Big Brother
Client (Brand)/Artist: TV11 (TV4 Group)
Agency / Record Company: Fireplace AB
City & Country: Stockholm, Sweden
Creative Director: Fredrik Östergren
Copywriter: Ulf Svedlund
Art Director: Victoria Lamppa
Director: Fredrik Thelander – Notre Dame Film AB
Production Co & City: Fireplace AB — Stockholm
Producer: John Hichens
Director of Photography: David Grehn
Post Production & City: The Chimney Pot/Fireplace AB — Stockholm
Editor & Company: Fredrik Thelander — Notre Dame Film AB
Music & Music Publisher: Free at last — Epedemic Sound
Motion designer: Björn Svensson
Project manager Fireplace AB: Helena Tonelli
Project manager TV4 AB: Jessica Abril
Production manager Fireplace AB: Carina Cederholm