A new campaign for Fonterra's Perfect Italiano, featuring the famously ornery chef, Gordon Ramsay. Launching today, the campaign features a busy mother cooking exquisite Italian dishes. Gordon Ramsay offers to help and she puts him to work, but not in the way he is expecting.
Clemenger BBDO Melbourne Executive Creative Director, Ant Keogh, says working with Ramsay was a surprise: "I'm hesitant to ruin his image as a tough guy, but Gordon was a great sport throughout the whole production," he said.
Perfect Italiano Category Marketing Manager — Cheese & Spreads, Tony Tyree, concurs: "Working with Gordon was fantastic â as easy as using Perfect Italiano. The concept of 'No celebrity chef required' really brings to life what Perfect Italiano is all about â helping to add simple Italian flair to everyday meals with great tasting fit-for-purpose cheese."
The campaign, includes a 30 sec and three 15 sec TVC ads (see them here on their YouTube Channel), highlights how simple cooking real Italian food can be using Perfect Italiano. Clemenger BBDO Melbourne also created the new tagline, 'Perfect Italiano. No celebrity chef required'.
Credits:
Ad Agency: Clemenger BBDO, Melbourne
Production: Curious Film
Country: Australia
Director: Brendan Gibbons
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Julian Schreiber
Creative Director: Tom Martin
Copywriter: Seymour Pope
Art Director: Luke Thompson
Agency Producer: Sevda Cemo