You don't have to be good to be healthy is the Canadian Breast Cancer Foundation new print ad campaign tag. More info from CBCF at www.reduceyourrisk.ca
A web film was released earlier in January encouraging individuals to share their #OneNewThing by getting out of their comfort zone and trying new things, healthy, active things to help reduce the risk of breast cancer.
Advertising Agency: Idea Studio
Creative Director: Bruce Sinclair
Production company: The Film Group
Director: Michael Haldane
Editor: Ross Birchall / Bijou Editorial
Online editing: Track & Field
Transfer: Alter Ego
Music: Vapor Music
Media: Twenty6Two International